Build · Products
Brand Design
Your foundation becomes a look: colour, typography, marks, imagery and motion — every decision with its reasoning.
What you get
Colour for light and dark
One base colour, two complete ramps and contrast pairs with a verdict — what is not readable is not proposed.
Typography with rules
Type pairing, scale, hierarchy — and the rule for what each typeface is there for.
Marks, imagery, motion
Word and picture marks as drafts, imagery principles instead of stock smiles, timing and easing including reduced motion.
A board you can print
At the end there is the result board of your brand, and the visual identity chapter of your foundation is full.
How it works
01
Visual DNA from the foundation
Archetype, values and voice decide which directions are on the table at all.
02
Decide chapter by chapter
Colour, typography, marks, imagery, motion — with proposals you accept, change or reject.
03
Sign it off and hand it on
The signed-off board is the template for Brand Book & Kit.
Proof
This is what finished brands look like here.
Discover Brands lists the brandings whose owners made them public — with colour, type and marks.
Price
Studio-guided: unlocked per brand after the first call.
Requires: a signed-off Brand Foundation.