Branding Supply
Build a brand that holds — in a conversation with your personal brand advisor.
For founders, companies ahead of a relaunch and everyone building a personal brand: your brand advisor guides you through every decision — reasoned, written down, ready to ship. From purpose to monitoring.
Two paths, one conversation — your brand advisor takes over from the first question.
Your brand advisor at work
GHe reads your context — industry, goals, competition
He asks the questions a good agency would ask
Every recommendation comes with strategic reasoning
Brand foundation stands — in about 45 minutes
What ends up on the table
No slides — tools you work with the next day.
Chapter 07 · Voice
Do: “our beans”
Don’t: “premium selection”
Brand book
24 chapters with do & don’t — AI guidelines included.
{
"voice": "ruhig, fundiert",
"avoid": ["Deluxe", "Auszeit"]
}brand.json
Voice, vocabulary, taboos — machine-readable for any AI.
--color-roast · #4a3123 · AA checked
Design tokens
Colour world light/dark, contrast-checked — CSS, Tailwind, Figma.
Press kit
Logos, boilerplate in three lengths, all ready to ship.
Tell the origin 1×/week
Show the craft 2×/week
Take a stance 2×/month
Content compass
3–5 pillars with a cadence — no more posting panic.
Weeks 1–2 Launch story
Weeks 3–6 Content rhythm
Weeks 7–12 Visibility & GEO
90-day plan
What comes after the branding, week by week.
Example branding · built with your brand advisor
What finished looks like: Kailua Coffee Co.
A complete Brand Foundation to read — story, purpose, values, voice, manifesto and messaging. Exactly the page that stands at the end of your conversation.
View the example branding
More than a generator
Brands are not templates — so your brand advisor does not build any.
Guided conversation
No form marathon: your brand advisor asks, you decide — pause any time, your progress stays.
Brand Score
40 criteria in 8 dimensions — computed reproducibly, never felt.
Reasoned, not asserted
Every recommendation carries its why — readable in the brand document, not just in the chat.
Your content stays yours
Brand content only goes to AI providers that do not retain it — otherwise the job does not run.
Brand Monitoring
Outside-image check and AI answer radar — your brand stays consistent.
Your advisor remembers
Every decision builds on the previous ones — across sessions.
Brand check · free
How strong is your brand — seen from the outside?
40 criteria, eight categories, a Brand Score from 0 to 100 with the three most important findings. No account, in under a minute.
Example
Strong
Distinctiveness
Consistency
Craft
This is what a result looks like: one number with a band and eight categories below it.
Discover Brands
See what a brand foundation looks like
Brands built on Branding Supply that show their anatomy by choice — purpose, values, archetype, voice, colour world.
The first decision is the easiest.
Create an account, pick a working title — your brand advisor takes over. Pause any time, your progress is saved.
Branding Supply is in closed beta. For your own branding you need an invitation code — or a spot on the waitlist.