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Market Comparison
We put your Brand Foundation next to what competitors publicly say — field by field, every statement with a quote and its source.
What you get
The same grid for everyone
Competitors are described in the same field structure as your own foundation. Only then can anything be compared at all.
No statement without evidence
Every row carries its quote and the source it came from. What cannot be evidenced does not enter the report.
Findings, not a score
Where you differ, where everyone says the same thing — and which claim nobody in the field has taken.
An unchanged run costs nothing
Three runs per branding per day; a run on an unchanged state uses none of them.
How it works
01
Name the competitors
You say who is in the field. Suggestions come on top, the choice stays yours.
02
Read the public pages
We read what the competitors publish themselves and pull statements from it, with quote and source.
03
Compare field by field
The report puts your statement next to theirs, in the same order as your foundation.
Proof
How we read is written down.
The Market Comparison reads other people's presences. That is why the method page says what we fetch, what we leave out and how you can object. In Discover Brands you see what a finished brand looks like here.
Price
€149 net per branding, one-off — plus VAT. Beta accounts use it for free; buying it follows, until then by first call.
Requires: a signed-off Brand Foundation.