Build · Products
Brand Foundation
The fundamentals of your brand. Your brand consultant asks the questions, you confirm field by field — in about 45 minutes it stands.
What you get
A document, not a slide deck
Every chapter as a reading view, printable — from positioning to the rules for AI-written copy.
Every recommendation with its reasoning
You see why a proposal looks the way it does, and you confirm it field by field. Nothing is in there that you have not signed off.
One language, fixed
You pick the content language when you create the branding, and it stays. A half-German, half-English manifesto would not be a result.
The base for everything after it
Market Comparison and Brand Design build on it. The Foundation is the part that stays free.
How it works
01
Give the context
Industry, goals, competitors — your brand consultant reads up before asking.
02
Decide chapter by chapter
Questions first, conclusions after. You confirm, correct, or ask for a new proposal.
03
Read it, print it, work with it
At the end there is the reading view of your branding — shareable and printable.
Proof
A finished foundation to look at.
Kailua Coffee Co. is an example branding, rendered by the same renderer as every real one. This is what a signed-off foundation looks like.
Price
Free — in the closed beta by invitation or from the waiting list.
Requires: an account, by invite code or from the waiting list.