Audit · Products
Brand-Check
We read your home page — exactly what every visitor sees — and score it against 40 criteria in eight categories.
What you get
A score you can recompute
40 criteria in eight categories: distinctiveness, visual identity, consistency, brand experience, positioning and clarity, emotional impact, adaptability, craft.
Findings, not grades
For every category you read what carries and what is missing — in sentences you can work with the next day.
An address to share
The result has its own address. It only enters the public ranking if you tick the box.
The method in the open
How we score, what we fetch and what we leave out is written down on the method page.
How it works
01
Enter your address
Your website, written the way you type it into a browser. No account, no sign-up.
02
We read the home page
The home page only, the public part only. A site that forbids automated evaluation is not scored.
03
Score and findings
Under a minute later the result is there — including how it compares to the field.
Proof
See what comes out of it.
The public ranking lists the presences that were released for it — with score and categories. That is exactly the view you get for your own address.
Price
Free, no account.
Requires: a publicly reachable website.