Brand check · free, no account
How strong is your brand?
Enter your website and know in under a minute where your brand presence stands today — Brand Score, eight categories, three findings with evidence.
What the brand check is
The outside view of your brand presence
We read your homepage — exactly what any visitor sees — and assess it against 40 criteria in eight categories. Out comes a Brand Score from 0 to 100, eight category scores and the three most important findings, each with the evidence it rests on.
This is a maturity level, not a report card: it says where you stand today and what would be next.
40 criteria
Each with a fixed rule from 0 to 2. None of it is taste.
Eight categories
From distinctiveness to craft, each with its own weight.
0 to 100
One number with a band that you can compare with today a year from now.
Why it exists
Your brand takes shape in other minds
A brand is not what you say about yourselves, it is what arrives with everyone else. That view of your own presence is the one you never get: you know the intent behind every sentence, a visitor only knows the sentence.
The check takes that view. It does not judge your taste, it checks whether your intent makes it out — and every finding says what it rests on.
What you get out of it
Three findings you can start with tomorrow
Evidence instead of gut feeling
Every finding carries its quote or its measurement and the next step. You do not have to believe anyone, you can read it.
Free and without an account
No sign-up, no email address, no call-back request. Enter the address, look at the result.
Shareable
The result has an address of its own. Send it to your team or your management instead of building slides.
What it is built on
Eight categories, forty criteria
The same criteria every branding here is built with. The weights are fixed before your page is read.
Distinctiveness
15 of 100 points
Visual identity
15 of 100 points
Consistency
15 of 100 points
Brand experience
15 of 100 points
Positioning and clarity
10 of 100 points
Emotional impact
10 of 100 points
Adaptability
10 of 100 points
Craft
10 of 100 points
16 criteria are computed, 24 are assessed by a brand expert — every judgement with evidence.
What cannot be checked from the outside we do not guess: it drops out of the calculation instead of counting as zero.
Around the check
What else the check does
Same answer for seven days
The same address returns the same stored check within a week — reproducible instead of random.
Public ranking
If you like, your check joins the list of all audited presences. Without the checkbox it stays private.
Compare two brands
Two results side by side, category by category — like two cards against each other.
History
soonRun the check again after a relaunch and see both states next to each other.
And then?
The findings become the order of the work
Your brand advisor already knows your presence by then — you start with the result instead of from zero. And your new branding can go through the same check later on.
Frequently asked