Brand check · outside view of your homepage
Outstanding
As of: outside view of the homepage pukalani.app, September 5, 2026
This is a level of maturity, not a report card. It says where your presence stands today and what would come next — judged by the same 40 criteria every branding here is built on.
The verdict
The facts that matter, out of 40 criteria — every card stands on something we actually saw.
The first sentence belongs to you alone
Distinctiveness
Your community. Your courses. Your rules.
Alt texts describe a visual world
Visual identity
+3 points
Describe in the alt texts what can be seen — you sort out your imagery along the way.
This belongs to how your presence is built — we place it during the relaunch.
Distinctiveness
100 out of 100 · Exceptional
Visual identity
70 out of 100 · Strong
40 of 40 assessed
Everything that can be judged from the outside has a value.
33 at full marks · 6 halfway · 1 open
Software
Brand fingerprint
The eight categories as a profile. The further out, the stronger.
Eight categories
Eight categories, each with its weight. Open one to see its five criteria.
- DistinctivenessExceptional · Weight 15100
- The first sentence belongs to you alone2 of 2
- Name and claim are unmistakable2 of 2
- No stock phrases in the opening2 of 2
- A recognisable point of view2 of 2
- Your own imagery instead of stock2 of 2
- Visual identityStrong · Weight 1570
- Favicon and preview image in place2 of 2
- Clean heading hierarchy2 of 2
- Alt texts describe a visual world0 of 2
- Colour and theme meta set1 of 2
- Words and pictures belong together2 of 2
- ConsistencyOutstanding · Weight 1590
- One tone across the whole page2 of 2
- Title, preview and heading say the same1 of 2
- The promise at the top carries the page2 of 2
- Language declared and consistent2 of 2
- The brand name is written consistently2 of 2
- Brand experienceStrong · Weight 1570
- One clear call to action1 of 2
- The next step is unambiguous2 of 2
- Findability: title and description1 of 2
- Structured data for search and AI2 of 2
- Contact and trust are visible1 of 2
- Positioning and clarityExceptional · Weight 10100
- Understandable in ten seconds2 of 2
- Who it is made for2 of 2
- A short, active core sentence2 of 2
- Recognisable differentiation2 of 2
- Little jargon2 of 2
- Emotional impactExceptional · Weight 10100
- The page speaks to a feeling2 of 2
- A story or an origin2 of 2
- A human voice instead of officialese2 of 2
- A moment worth passing on2 of 2
- The tone fits the category2 of 2
- AdaptabilityOutstanding · Weight 1090
- Prepared for mobile devices2 of 2
- Ready for dark mode1 of 2
- The message works as a one-liner2 of 2
- Complete social preview2 of 2
- The language works short and long2 of 2
- CraftExceptional · Weight 10100
- Spelling and punctuation2 of 2
- No placeholder text2 of 2
- HTTPS and a clean redirect2 of 2
- Short sentences in the opening2 of 2
- Clean meta information2 of 2
All 40 criteria at a glance
Eight rows, five criteria each. Click a cell to jump to its line in the plan below.
- Distinctiveness
- Visual identity
- Consistency
- Brand experience
- Positioning and clarity
- Emotional impact
- Adaptability
- Craft
- full marks
- half marks
- open
- not assessable
This would lift your score the most
Every criterion below full marks, sorted by what it is worth on the overall score — each with the evidence it stands on.
Available in total: +11 points up to 100
1 Alt texts describe a visual world
+3 points
Visual identity · 0 of 2
No alt texts or image descriptions provided in the material.
Material contains no image descriptions or alt text to evaluate.
Describe in the alt texts what can be seen — you sort out your imagery along the way.
2 Colour and theme meta set
+1 points
Visual identity · 1 of 2
theme-color: yes · color-scheme: no
Put your brand colour into the page head so browsers and apps pick it up.
3 Title, preview and heading say the same
+1 points
Consistency · 1 of 2
title/og:title/h1 word overlap: 50%
Align the three lines; it is the same sentence in three places.
Fits the Archetype and voice chapter
4 One clear call to action
+1 points
Brand experience · 1 of 2
1 links/buttons near the top · none carries a verb
Put an action with a verb at the top — book, ask, try — instead of a vague more.
5 Findability: title and description
+1 points
Brand experience · 1 of 2
title 53 chars (want 30-65) · description 170 chars (want 70-160)
Write title and description at a good length — they are your appearance in search.
6 Contact and trust are visible
+1 points
Brand experience · 1 of 2
Contact A project built to fit... Pukalani Studio... consulting, strategy, design and the technical build from one
Contact section exists but is minimal; no full imprint or detailed about page visible in material.
Show who stands behind the brand and make contact reachable in one click.
7 Ready for dark mode
+1 points
Adaptability · 1 of 2
color-scheme: no · prefers-color-scheme: yes
Provide a dark version of your colours — many people only ever see you that way.
Where to go from here
Start your brand relaunch
Your brand advisor already knows your presence — you start from this result instead of from zero. The findings become the order of the work.
To read at leisure
Full report by email
All 40 criteria with their evidence as a document — as soon as report delivery is switched on. The ratings themselves are already on this page.