Brand check · outside view of your homepage
Average
As of: outside view of the homepage freelancer.supply, September 6, 2026
This is a level of maturity, not a report card. It says where your presence stands today and what would come next — judged by the same 40 criteria every branding here is built on.
The verdict
The facts that matter, out of 40 criteria — every card stands on something we actually saw.
No stock phrases in the opening
Distinctiveness
Your community / This community is just getting started
A human voice instead of officialese
Emotional impact
+5 points
Speak as people: we instead of one, concrete images, short sentences.
In a relaunch this is the Archetype and voice chapter.
Craft
100 out of 100 · Exceptional
Brand experience
30 out of 100 · Right at the start
31 of 40 assessed
9 cannot be judged from the outside — we leave those out of the calculation.
15 at full marks · 9 halfway · 7 open
People and personal brands
Brand fingerprint
The eight categories as a profile. The further out, the stronger.
Eight categories
Eight categories, each with its weight. Open one to see its five criteria.
- DistinctivenessRight at the start · Weight 1538
- The first sentence belongs to you alone0 of 2
- Name and claim are unmistakable1 of 2
- No stock phrases in the opening2 of 2
- A recognisable point of view0 of 2
- Your own imagery instead of stocknot assessable
- Visual identityExcellent · Weight 1583
- Favicon and preview image in place2 of 2
- Clean heading hierarchy2 of 2
- Alt texts describe a visual worldnot assessable
- Colour and theme meta set1 of 2
- Words and pictures belong togethernot assessable
- ConsistencyAverage · Weight 1563
- One tone across the whole page2 of 2
- Title, preview and heading say the same0 of 2
- The promise at the top carries the page1 of 2
- Language declared and consistentnot assessable
- The brand name is written consistently2 of 2
- Brand experienceRight at the start · Weight 1530
- One clear call to action1 of 2
- The next step is unambiguous1 of 2
- Findability: title and description0 of 2
- Structured data for search and AI0 of 2
- Contact and trust are visible1 of 2
- Positioning and clarityAverage · Weight 1063
- Understandable in ten seconds1 of 2
- Who it is made for2 of 2
- A short, active core sentence0 of 2
- Recognisable differentiationnot assessable
- Little jargon2 of 2
- Emotional impactDeveloping · Weight 1050
- The page speaks to a feelingnot assessable
- A story or an originnot assessable
- A human voice instead of officialese0 of 2
- A moment worth passing onnot assessable
- The tone fits the category2 of 2
- AdaptabilityStrong · Weight 1075
- Prepared for mobile devices2 of 2
- Ready for dark mode1 of 2
- The message works as a one-liner1 of 2
- Complete social preview2 of 2
- The language works short and longnot assessable
- CraftExceptional · Weight 10100
- Spelling and punctuation2 of 2
- No placeholder text2 of 2
- HTTPS and a clean redirect2 of 2
- Short sentences in the opening2 of 2
- Clean meta information2 of 2
All 40 criteria at a glance
Eight rows, five criteria each. Click a cell to jump to its line in the plan below.
- Distinctiveness
- Visual identity
- Consistency
- Brand experience
- Positioning and clarity
- Emotional impact
- Adaptability
- Craft
- full marks
- half marks
- open
- not assessable
This would lift your score the most
Every criterion below full marks, sorted by what it is worth on the overall score — each with the evidence it stands on.
Available in total: +39 points up to 100
1 A human voice instead of officialese
+5 points
Emotional impact · 0 of 2
This community is just getting started — there will be more to discover here soon.
Tone is generic and lacks human voice or concrete perspective.
Speak as people: we instead of one, concrete images, short sentences.
Fits the Archetype and voice chapter
2 The first sentence belongs to you alone
+4 points
Distinctiveness · 0 of 2
Your community
Generic opening that could apply to any community platform.
Write the first sentence so that no competitor could sign it — in the relaunch that is the first building block.
Fits the Purpose, Vision & Mission chapter
3 A recognisable point of view
+4 points
Distinctiveness · 0 of 2
This community is just getting started — there will be more to discover here soon.
No recognisable point of view or stance is articulated.
Write down one sentence you would say even when not everybody likes it — that becomes your stance.
Fits the Purpose, Vision & Mission chapter
4 Title, preview and heading say the same
+4 points
Consistency · 0 of 2
title/og:title/h1 word overlap: 0%
Align the three lines; it is the same sentence in three places.
Fits the Archetype and voice chapter
5 Findability: title and description
+3 points
Brand experience · 0 of 2
title 17 chars (want 30-65) · description 38 chars (want 70-160)
Write title and description at a good length — they are your appearance in search.
6 Structured data for search and AI
+3 points
Brand experience · 0 of 2
no JSON-LD found
Add organisation and website as structured data so answer engines quote you correctly.
7 Name and claim are unmistakable
+2 points
Distinctiveness · 1 of 2
Freelancer Supply
Combines 'Freelancer' (generic) with 'Supply' (somewhat distinctive).
Check whether your claim states something instead of naming a category — your brand advisor asks that first.
Fits the Purpose, Vision & Mission chapter
Where to go from here
Start your brand relaunch
Your brand advisor already knows your presence — you start from this result instead of from zero. The findings become the order of the work.
To read at leisure
Full report by email
All 40 criteria with their evidence as a document — as soon as report delivery is switched on. The ratings themselves are already on this page.